Where is SnowFest 2025 “Cheers to 50 Years” being held?

SnowFest 2025 is being held in Neshotah Park located on the east side of Two Rivers, Wisconsin. It is directly across the street from the best sandy beach on Lake Michigan. Enter Neshotah Park on Pierce Street from Zlatnik Dr on the east, or 22nd Street on the west side of the park.

What are the hours for SnowFest 2025?

Friday Events: 5:00 p.m. – 11:30 p.m.
Saturday Parade: 11:00 a.m.
Saturday Events: 11:00 a.m. – 11:30 p.m.
Sunday Events: 11:00 a.m. – 5:30 p.m.

The daily schedule will be posted at a later date.

What is the cost for admission?

Admission is FREE. Due to the tremendous support of our sponsors and the community at large, SnowFest is free to attend. You can see all of our great sponsors and learn more by clicking HERE!

How do I pay for food, drinks, and other items?

The entire event will run off tickets purchased from the main check in area as you enter the festival grounds. Food trucks and the vendor area will be available for cash and cashless payments.

When and where is the Parade?

The parade will start at 11:00 a.m., July 26th, 2025. It will be on Columbus Street between 7th and 18th Streets.

Where can I Park?

Parking around the festival grounds is on the city streets surrounding the area, the Neshotah Beach parking lots 1-6, and Walsh Field parking lots on 22nd and Garfield Streets. Parking is at a premium so get there early to claim a spot.

Where can I stay?

There are many VRBO, AirBnB, and hotel options to stay at for SnowFest 2025.

Additional options include:

Village Inn on the Lake, Two Rivers, WI
Cobblestone Inn and Suites, Two Rivers, WI
Lakeview Motel, Two Rivers, WI
Lighthouse Inn on the Lake, Two Rivers, WI
Cool City Motel, Two Rivers, WI
Inn on Maritime Bay, Manitowoc, WI
Holiday Inn, Manitowoc, WI
Quality Inn, Manitowoc, WI
AmericInn Lodge and Suites, Manitowoc, WI
Harbortown Inn, Manitowoc, WI

Are there camping options nearby?

While there is no camping on the festival grounds for SnowFest 2025, there are several options nearby.

Point Beach State Forest tent, RV and cabin camping
Scheffel’s Hideaway RV and tent camping
Manitowoc County Expo ($20/night with electrical and water included, limited space)
Devil’s River Campground tent and RV camping
Village Inn on the Lake RV camping

How do I get to Neshotah Park once I get to Two Rivers?

Once you find your way to Two Rivers, follow 22nd Street (Hwy 42) to Pierce Street. Look for signs to follow. The park address is 2111 Pierce Street/Two Rivers, Wisconsin 54241.

If I need first aid, where can I find it?

First aid will be available at the ticket booths and in the children’s area. Additionally, talking to any of the SnowFest 2025 volunteers will get you the assistance that you need.

Where is Lost and Found located?

Lost items that are turned in will be kept at the merchandise and ticketing area at Neshotah Park during the duration of the event. We will make every attempt to return the item to the owner if we can identify who they are. Unclaimed items will be turned over to the Two Rivers Police Department.

Event Safety

The Friends of Two Rivers SnowFest works with all local, state, and national guidelines to keep everyone safe. We coordinate with local law enforcement to keep you safe during the entire weekend.

Any other questions?

We hope to see you July 25-27, 2025. If you have any questions about the event, please reach out to us at tworiverssnowfest@gmail.com or through the Contact Us link above.