SnowFest 2026: Cool City Vibes Hit Two Rivers!

Get ready, Wisconsin—the coolest event of the summer is back! SnowFest 2026 is coming to Two Rivers, WI on July 24–26, 2026, and this year’s theme is all about Cool City Vibes. We’re bringing the energy of the city to the shores of Lake Michigan—with a frosty twist!

What’s SnowFest All About?

SnowFest is the ultimate summer celebration where the unexpected happens—snow in July! It’s a weekend packed with live music, family fun, delicious food and drinks, and a vendor fair that showcases local talent and treasures. Plus, you’ll find free games and prizes, and of course, plenty of snow to keep things chill.

Why Cool City Vibes?

This year, we’re feeling a vibe. Whether it’s the music, the food, the family fun or of course the snow we’re transforming Two Rivers into a winter-wonderland in July!

Event Highlights

• Live Music All Weekend – Groove to the sounds of top local and regional bands.
• Family-Friendly Fun – Activities for kids and adults alike.
• Food & Drink Vendors – From classic festival eats to unique culinary creations.
• Vendor Fair – Shop local and discover amazing products.
• Free Games & Prizes – Because who doesn’t love winning?
• Snow in July – Yes, real snow. Beat the heat and play in the flakes!

Mark Your Calendar

📍 Where: Two Rivers, Wisconsin
📅 When: July 24–26, 2026
🎟️ Admission: Free for all ages!

Join us for a weekend of snowy fun. Whether you’re here for the music, the food, or just to chill in the snow, SnowFest 2026 is the place to be.

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